iamCrü is put together by a collective of electronic music heads dotted around the world who were brought together by good fortune and their love of great tunes.
Our mission is simple – to cut through the crap and share the music that floats our boat with like-minded people. At the risk of sounding pretentious (we’re really anything but), we like to think of it as music for more discerning ears.
Staying true to the music we believe in, we’re unapologetic for not covering every genre under the electronic umbrella. If you’re looking for column inches on the DJs topping Forbes’ Highest-Paid DJ List, or those that jump around with a bucket/lampshade/whatever on their head, we’d respectfully suggest this site isn’t for you. Though if you stick around maybe we can convince you to step away from that ear-bleed nonsense.
iamCrü is less about the quantity and more about the quality of our content. We’ll be reaching out to friends and family in the industry – DJs, artists, industry insiders, respected journos, tech geeks and fans – to get involved where and when they can. If you’d like to contribute in some way, we’d love to hear from you.
A collection of all the things we love, iamCrü’s editorial integrity will never be compromised by commercial forces. Never.
So in this day and age of superfast everything, slow down, listen up and appreciate the good stuff.