Calling All UAE-Based Superheroes – and Villains

You’d be barking mad to miss Snoopy-Con

There’s no shortage of cool open-air venues and rooftop bars and clubs with stunning views in Dubai. But it’s always a welcome escape to leave the glass and steel skyscraper cityscape behind in search of alternative clubbing adventures.


That’s where the lovely people behind Dubai’s award-winning party Deep Like come in. Winner of the Best House/Techno night at the 2017 Hype magazine awards, Deep Like has thrown parties in various venues around the emirate over the years, including at GQ Bar, in the JW Marriott Marquis and The Backyard, at The Steigenberger Hotel.


More recently it found what we think is its perfect home in The Hatch, a low-ceilinged stripped back former engine room in the bowels of the QE2, which is now a floating hotel docked permanently at Dubai’s Port Rashid.


But the Deep Like crew also like to leave the city behind and twice a year set off for the neighbouring emirate of Fujairah, 150kms away. There, they take over Sandy Beach Hotel & Resort – a sort of mini Butlin’s-esque venue – for a weekend of on-point music and boutique beach festival vibes.


Dubbed Snoopy Beats – so called in reference to a small island that sits adjacent to the resort in the Gulf of Oman, which, if you tilt your head to the side (and squint a bit) looks like Snoopy lying on his back – we reckon these events offer one of the best experiences for dance music fans in the UAE.

“Snoopy Beats has been growing since 2017 when the managing director behind the resort reached out to us at Deep Like with an idea to have a party that gives people the opportunity to disconnect from the mundane and repetitive clubbing hustle of Dubai,” explains co-promoter Wael Hijazi, who also DJs under the name Hoolz. “We were big fans of that idea. The resort provides a beautiful coastal setting and a stunning natural backdrop. Partying outdoors in good weather is one of the best things about the place and the UAE in general.”


The next Snoopy Beats takes place across Friday, 1 November and Saturday, 2 November. Its special ‘Snoopy-Con’ theme – think superheroes and dastardly villains – is designed to marry carefree fancy dress fun with a more serious message about climate change.

“Mother Nature sits at the heart of this year’s Halloween edition,” says Wael. “We didn’t want to go for the old skulls, bones, witches and ghosts theme for Halloween. We wanted to have a theme that can incorporate a message about the destructive effects of climate change. We are either the villains causing the planet’s and our own demise or the heroes that can reverse the damage.”

With past Snoopy Beats themed around the primal jungle, a carnival and space, Weal reckons: “People tend to be more expressive and playful when they get in costume or know that an event is themed and that’s something we like to invoke. A themed production and all the quirks we get to create with that allows our Snoopy-goers to have a more immersive experience too.” (Check out the photo gallery from past events at the top of the page)

Music-wise, Snoopy-Con is no slouch either. It all kicks off around 5pm on the Friday with Hoolz b2b with Maks, followed by “returning hero” Jimi Jules, who made his Snoopy Beats debut back in 2017. Life and Death label boss DJ Tennis (pictured), who recently turned in a remix of Loco Dice’s track Roots – will carry the outdoor capers through until the 4am close (but keep your ears pinned back for an indoor after-party).


The Saturday beach session gets going around noon through to sunset, with Berlin’s Caleesi drafted in to soundtrack those late afternoon/sunset vibes.

“Snoopy Beats is a real disconnect from the average weekend in Dubai,” says Wael. “It’s about the music and the party but the setting and the people make it a lot more than that. Some might like the beach getaway aspect of it, or the pseudo festival feel, or the new place with new faces part. Some things are tough to describe – it just has its own special magic.”


Starting from just AED189, there’s a whole host of ticket options and packages – some with accommodation – available through Platinum List, but fix up and look sharp ’cos they’re selling fast. No wheels? No problem – there’s a free round trip shuttle bus from Dubai. Now pass me my cape.

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